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"When I was a seedling I dreamed of being other things."

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A winter's scented storytelling installation for COS stores. 

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This abstract tree, mounted in-store, featured hundreds of tactile printed leaves, with more appearing each week to tell the next chapter in the story.

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Lean into the pages as you read and you will be taken further in to the story of The Fir Tree, inhaling the smell of a stark boreal landscape: fir trees, damp lichen, cold air, earth and mushrooms. The scent was micro-encapsulated into the pages to endure for years, perhaps rediscovered months later and the smell reawakened.  

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The Fir Tree featured a retelling of Hans Christian Andersen's fable by author Joe Dunthorne, with an audio version read by Richard Aoyade. 

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Scent created with perfumers at CPL Aromas. Overarching campaign from Visual Editions with design by Nina Jua Klein. 

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